In this engaging episode, we sit down with Devan Gonzalez, the founder of Strive 11 Fitness and creator of the Mindset Cafe’ podcast. Devan’s passion for fitness began at a young age as he dived into different sports due to a unique family rule that made him try various activities. It turns out that his experiences in martial arts not only shaped his physical health but also laid the foundational mindset that would guide him through his entrepreneurial journey. At just 13, he became a martial arts instructor, laying the groundwork for a business mindset that has shaped his career today.

Photos Courtesy of Devan Gonzalez
Through his journey, Devan grapples with the balance between personal aspirations and the challenges faced as an entrepreneur. He reflects on the importance of perseverance and learning from failure. After numerous attempts at business partnerships that didn’t pan out, Devan realized the need to forge his own path and ultimately led him to establish his first gym. The significance of believing in oneself and having the right mindset is pivotal in Devan’s life story, emphasizing that our beliefs in our capabilities can shape our reality.
As an entrepreneur, Devan has successfully expanded his fitness brand through innovative strategies that diverged from traditional gym models. Strive 11 introduces a boot camp-style workout without set class times, allowing for flexibility and convenience, catering to individuals’ busy lives. This unique approach not only attracts a broader audience but also enhances the overall workout experience, emphasizing energy and community. Devan’s insights into fitness entrepreneurship are invaluable, making this conversation rich for listeners interested in building their own ventures in the health and fitness space.
Finally, Devan discusses the concept of legacy—not just in terms of physical achievements but rather the imprint we leave on others. He unveils the understanding that each interaction can hold profound meaning, impacting lives in ways we might not initially realize. The episode concludes with Devan sharing personal anecdotes about his family and how he intertwines his entrepreneurial pursuits with family life.
This episode is not just about fitness; it’s about living purposefully, facing challenges head-on, and creating an impact that resonates with others. Devan Gonzalez inspires listeners to transform their mindset, push past boundaries, and create their own path toward personal and professional triumph.